Our team

Dedicated professionals united in independence.

Like all profitable relationships, your View Capital Advisors partnership begins with exceptional people. Smart, savvy and true thought leaders who find the greatest opportunities—often in the most unlikely places. Professionals with integrity, holding themselves fully accountable to their clients, partners and fellow employees. They are dedicated to helping you manage your risk while growing your wealth with a destination in mind. All while enhancing their knowledge, abilities and understanding to bring you the most up-to-date insight and expert guidance.

Managing Directors

Jeffrey G. RuppManaging Director

Jeffrey G. Rupp

Managing Director



After more than two decades advising wealthy clients and sophisticated investors on growing and protecting their assets, Jeff Rupp realized it was time for a new model. Combining institutional rigor with the independence and agility of a boutique, it would offer clients the greatest depth of experience and the widest breadth of investment options. It would also embody his belief that a variety of investments is essential to a properly diversified portfolio.

That led to the creation of View Capital Advisors. Today, as Managing Director and a Managing Member, Jeff continues to make his vision a reality. He is responsible for day-to-day management of the firm, overseeing client relationships and participating in the firm’s investment committee.

Prior to founding View Capital Advisors, he was Managing Director and Regional Executive for Deutsche Bank Alex. Brown in Dallas. Jeff was also a member of Deutsche Bank Alex. Brown’s Private Wealth Management Executive Committee. He worked in various roles for Alex. Brown in San Francisco and Baltimore prior to moving to Dallas.

Jeff holds a Bachelor’s degree in business administration and economics from Lynchburg College. He has also authored several of the firm’s white papers on investing in alternative assets.

#Changemaker #ClientAdvocate #GuidingHand

Ken Shoji, CFAManaging Director

Ken Shoji, CFA

Managing Director



“Kaizen, the Japanese philosophy of continuous improvement, stretches you to climb up the mountain of investment scholarship one small step each day.”

When you oversee a firm’s investment research platform and portfolio implementation, it’s crucial to stay on top of the latest innovations. However, you must also remain true to the core principles of wealth management. That’s Ken to a T.

With over 30 years’ experience in asset management and investment banking, he is a strong believer that long-term performance is driven by a deep understanding of economic factors, investment fundamentals and risks. He also has a knack for identifying a wide range of emerging and exclusive investment opportunities.

Prior to joining View Capital, Ken was the founder of Stissing Lake Advisors, an investment advisory firm working with family offices and institutional investors. Ken also managed a multi-billion dollar alternative investment platform for a global bank. Previously, he held positions in derivative sales and trading at Deutsche Bank, Bankers Trust Company and J.P. Morgan in New York, London and Tokyo.

Ken is a CFA charter holder and graduated with an MA with Honors from the University of Edinburgh and an MBA from the Harvard Business School. He is the lead author of the firm’s Quarterly Review and Strategy Update, and often serves as a speaker or panelist for conferences focused on alternative investments and portfolio management.

#LifelongLearner #Trendspotter #Diligent

Craig BrubakerManaging Director, Attorney and CPA

Craig Brubaker

Managing Director, Attorney and CPA



One phrase you will never hear from Craig Brubaker is “set it and forget it.” He is a firm believer that effective wealth planning requires ongoing attention. That hands-on approach has defined his long career handling the estate and wealth transfer process for many sophisticated clients throughout the country and across the world.

As a Managing Director and Managing Member of View Capital Advisors, Craig is responsible for advising many of the firm’s clients, as well as overseeing the wealth planning process. He is also the author of the firm’s quarterly planning newsletter and various white papers on planning for sophisticated families.

Prior to View Capital, Craig was a Director in the Private Client Services Group. Before that, he served as the partner in charge of the Arthur Anderson Private Client Services office in Dallas. He graduated with honors from Texas Tech University with a BBA in finance in 1978 and received his Juris Doctorate from Texas Tech Law School in 1981. He is a Texas Licensed CPA and Texas Licensed attorney.

#Proactive #Trusted #CapableHands

Mary HoganPrincipal, Chief Administrative Officer

Mary Hogan

Principal, Chief Administrative Officer



“I am fortunate to work with a great group of people whose common goal is offering the best service possible to our clients.”

Some see the intricate workings of the wealth management world as a distraction from the bigger picture—but not Mary Hogan. As View Capital Advisors‘ Principal and Chief Administrative Officer, she makes sure no detail of the firm’s day-to-day operations goes overlooked, building trust and ensuring success for her clients and colleagues alike.

Mary draws on her extensive experience to handle all aspects of client account administration and transaction execution. From supervising Client Associates and the administrative team to ensuring compliance with all audits and regulatory matters to ongoing training of View Capital’s personnel, she’s the one keeping everything running smoothly.

Prior to joining View Capital, Mary was a Director at Deutsche Bank Alex. Brown. She served over 15 of her 26 years with the firm as the Branch Administrative Manager.

#SweatTheDetails #PeoplePerson #RockSolid

Jaime PalmerManaging Director

Jaime Palmer

Managing Director



Ask Jaime Palmer, and he’ll tell you wealth management is about more than just planning for a client’s financial performance objectives. His long tenure as a financial advisor has given him a deeper understanding about the value of savvy risk management, accounting for the fluctuating circumstances in a client’s life that can often have an outsized impact on financial and planning matters.

This unique perspective makes Jaime a perfect fit for View Capital Advisors. As a Managing Director and Managing Member of the firm, he takes a comprehensive approach to advising and managing clients.

Prior to View Capital Advisors, Jaime was a Director at Deutsche Bank Alex. Brown in Dallas, where his responsibilities included developing the office’s International Private Client platform, managing in excess of several hundred million dollars for non-U.S. clients. He was also responsible for developing new financial strategies to meet the needs of international investors.

Jaime graduated cum laude from Texas A&M University Commerce with a BBA in finance and economics.

#RiskMitigator #AdvisorForLife #ThinkGlobal

Gonzalo RicaudManaging Director, Expertise in Emerging Markets

Gonzalo Ricaud

Managing Director, Expertise in Emerging Markets



Gonzalo Ricaud knows the importance of creating lasting relationships—particularly with international clients. By combining his keen expertise with his background working and studying in Mexico, Gonzalo has developed significant skill in trading fixed income, currency, equities and emerging markets investments.

He brings all these specialties and experiences to bear as a Managing Director of View Capital Advisors. Together with Jaime Palmer, Gonzalo manages the firm’s Latin American client relationships.

Prior to joining View Capital, Gonzalo was a Director at Deutsche Bank Alex. Brown in the Private Client Services Group. Before that, he was at Banca Serfin for over 15 years, both as a Director and as head of the Private Client division in the Serfin Securities office in New York.

Gonzalo graduated from Instituto Tecnologico Autonomo de Mexico (ITAM) in Mexico City in 1987, receiving a Bachelor’s degree in business administration with an emphasis in finance.

#RelationshipBuilder #VivaMéxico #Worldwide


Stephanie ByrdDirector, Certified Financial Planner, Client Relationship Manager

Stephanie Byrd

Director, Certified Financial Planner, Client Relationship Manager



“I believe in a hands-on approach to navigating clients’ financial challenges and responsibilities as a means to empowerment and success. Digging into the details turns theory into reality.”

With a commitment to helping people build and maintain a profitable future for their families, Stephanie Byrd takes a more personal approach than most. As a Director and Client Advisor, she advises and manages numerous client relationships, helping everyone from individuals to multi-generational families manage their personal finances. All along the way, she takes an active role in helping her clients understand and manage their day-to-day financial matters.

Prior to joining View Capital Advisors, Stephanie worked for 12 years with Arthur Andersen, LLP, and KPMG, LLP, advising corporate executives and high-net-worth individuals and families with investments and financial planning. She has a BBA degree in financial services and planning from Baylor University and is a Certified Financial Planner. She is also a member of the Financial Planning Association and has served on the Scholarship Committee for the DFW chapter.

#PassionForPeople #ClearVision #Dedicated

Kelly Hohertz, CFADirector, Investment Advisor

Kelly Hohertz, CFA

Director, Investment Advisor



To Kelly Hohertz, making sure your investments work together is the difference between having a “portfolio of investments and a collection of investments.” Building on her years of experience as an investment research analyst, Kelly provides an in-depth and thoughtful approach to portfolio management for her clients. She also draws on her deep understanding of the issues successful families face based on her previous work for a substantial family office.

Prior to joining View Capital, Kelly worked for an investment bank in their prime brokerage services group. She has over a decade of experience as a research analyst specializing in non-traditional investments at both registered investment advisors and a single-family office.

Kelly received her BBA in Finance from Southern Methodist University and holds the Chartered Financial Analyst (CFA) designation. Kelly has authored white papers on investing in hedge funds and secondary private equity strategies.

#CompletelyInSync #DigDeeper

Salvador SanchezInvestment Advisor

Salvador Sanchez

Investment Advisor



When it comes to wealth management, some of the biggest opportunities lie beyond the usual boundaries—geographical and otherwise. Just ask Salvador Sanchez, an expert Client Advisor responsible for advising and managing a wide variety of international client relationships.

Along the way, he has developed a deep knowledge of alternative investments and the best ways for international clients to invest in them. He is also experienced with advising international clients on structuring and holding direct U.S. real asset investments and operating businesses.

Prior to joining View Capital, Salvador was a Financial Advisor in Vector Casa de Bolsa S.A. de C.V. where he advised high-net-worth individuals on investments in Mexico. He attended Instituto Technologico de Estudios Superiores de Monterrey in Monterrey, Mexico. He is also a Level 1 candidate in the Chartered Financial Analyst (CFA) program.

#AlternativeAce #GlobalFocus #Internacional

Austin Tatum, CFAInvestment Advisor

Austin Tatum, CFA

Investment Advisor



“I’m the geek behind the spreadsheet—continually revisiting investment recommendations to ensure the hypothesis remains sound.”

It’s one thing to create a formula for investing success, and another to prove it out. That’s where Austin Tatum comes in. As View Capital’s Research Analyst, he is primarily responsible for all fixed income investment research and due diligence.

Austin also works with other members of the research team, exploring new and alternative strategies in credit and real estate. He is often involved in client portfolio reviews and asset allocation modeling.

Prior to joining View Capital, Austin was a Director at Blue River Partners, LLC, in the operations group, working with newly formed hedge funds and private equity firms.

He graduated from Texas A&M University with a BBA in finance and a minor in economics. He holds the Chartered Financial Analyst (CFA) designation.

#ResearchEngine #ByTheNumbers

Research Team

Warren Paddock, CFADirector of Investments

Warren Paddock, CFA

Director of Investments



Few harness the full power of the energy market quite like Warren Paddock. As View Capital’s Director of Investments, he is responsible for the firm’s investments in energy, including the proprietary energy fund, VCA Oil & Gas Program I. Warren pioneered the firm’s research into investing in operating assets. He is also overseeing the development of the firm’s cell tower communications investment fund and is a member of the investment committee.

Prior to joining View Capital, Warren was an analyst and a member of the investment committee at Ranger Advisors LP, a fund of hedge funds. He started his investment career as a sell-side investment analyst in Asia covering the transportation industry.

Warren completed his MBA at the Edwin L. Cox School of Business at Southern Methodist University and his Bachelor of Arts at Principia College in Elsah, Illinois. He also holds the designation of Chartered Financial Analyst (CFA).

#EnergyExpert #InvestWisely

Matthew Anthony, CAIAAnalyst

Matthew Anthony, CAIA




Matthew Anthony is skilled when it comes to analyzing the market and identifying fund options to help our investors’ portfolios grow.

In his role at View Capital, he makes extensive use of his research experience to take both a top-down and bottom-up approach. This translates into a fully comprehensive analysis of mutual funds and equity managers, both public and private.

Matthew graduated from Franklin University Switzerland with a BA in International Management and Banking & Finance. He is a certified Chartered Alternative Investment Analyst (CAIA).


Client Administration

Regina GonzalesDirector of Operations

Regina Gonzales

Director of Operations



As Director of Operations, Regina Gonzales leads and oversees the firm’s client service team. She is a results-driven problem-solver, striving to implement process improvements that lead to a superior client experience.

Prior to View Capital Advisors, Ms. Gonzales served in various operational roles, most recently as a Manager of Client Service and Operations at Goldman Sachs Personal Financial Management.

Ron FanninController

Ron Fannin




As Controller, Ron Fannin leads and oversees the firm’s accounting functions.

Prior to View Capital Advisors, Mr. Fannin was the Controller at CR3 Partners where he was responsible for supporting the operations for the firm’s corporate restructuring business. Mr. Fannin graduated with a B.S. in Accounting Control Systems from the University of North Texas.

Brian HermsDirector of Client Reporting and Technology

Brian Herms

Director of Client Reporting and Technology



As a Senior Associate, Brian Herms oversees the firm’s technology and client performance reporting platforms. Brian is responsible for gathering and analyzing data from a variety of custodians and fund managers to produce the client reports and internal analytics. He is also a member of the committee responsible for overseeing View Capital’s cyber policies and procedures.

Brian is a graduate of the University of Texas at Arlington.

Carmen WrightSenior Associate

Carmen Wright

Senior Associate



Managing the often complex behind-the-scenes details and making life easier for clients is Senior Associate Carmen Wright’s specialty. She is responsible for supporting several Managing Directors and Client Advisors that oversee client portfolios and investment strategies. She also manages the administration of various investment strategies for many View Capital Advisors clients.

Prior to joining View Capital, Carmen was with Wachovia Securities as a Senior Registered Account Administrator.

Lauren JordoinSenior Associate

Lauren Jordoin

Senior Associate



It takes motivation and a caring spirit to effectively support View Capital’s advisors and their clients. That’s exactly what Senior Associate Lauren Jordoin is all about. She employs her wealth of experience, as well as her strong interpersonal skills, to collaborate with Managing Directors and Client Advisors, managing the myriad details that set the stage for successful investing.

Prior to joining View Capital, Lauren was a Senior Client Service Associate with RAA/Allworth Financial, a Client Service Representative with F&I Express and a Transition Specialist with HD Vest Financial Services.

Carmen MartinezSenior Associate

Carmen Martinez

Senior Associate



Clients can depend on Senior Associate Carmen Martinez, because she knows how to handle even the most complex of investing scenarios with total confidence. Her long track record of success as a NIGO resolution expert, coupled with her knack for collaboration, helps her provide clients with the solutions they need to achieve their investment goals.

Prior to joining View Capital, Carmen was a Resolution Support Specialist with Avantax Wealth Management.